The mailing is one of the resources used by to recruit new clients. Although it is not the only one, its effectiveness becomes apparent when reinforced with subsequent follow-ups. Aimed principally at start-up companies, the mailing complies with a series of marketing requisites which make it singularly attractive to the businesspeople who receive it. A carefully worded attached questionnaire encourages the recipient to complete it and return it by email or fax to . From that point on the Franchisee takes over the follow-up, using a new client recruitment programme facilitated to the Franchisee by the Agency.
The mailing would be for nothing if the Franchisee does not fulfil his/her sales duties in the provision of constant support for the client, continuous attention, telephone calls and visits, constant advice always guided by a desire to provide a good service in the interests of the client, which must always prevail above all others.
The sales programme is complemented with very special attention to the corporate image, complemented by attractive catalogues detailing the services provided by the Agency and with the best price/quality ratio, thanks to very competitive rates.
|